15 Sep 4 Reasons why mobile applications fail: Prevention Strategies
With the customer population for the digital world growing each day, the world has witnessed a rapid transition from the era of disk drives to that of Touch ID and Bluetooth. Mobile applications are one of the digitally interactive elements that have transformed and established convenience in the lives of everyone around the globe. From placing orders to performing transactions, everything is digital and just a thumbprint or a tap away.
Mobile applications have completely taken over all industries too. As a result, businesses have adopted various mobile application development strategies in order to attract and preserve today’s client base. The growth of the mobile application development industry is evident, and the statistics back it up. It is predicted that the number of smartphone users will reach 7.5 billion by 2026 which will ultimately increase the mobile application industry’s revenue to 100 Billion.
Business applications had quite a surge in 2020, with downloads increasing by about 90% worldwide. However, it has also been detected that approximately 71% of users bounce during the first ninety days of application installation. But, how can we prevent the same from happening to our application? What steps can be taken to ensure customer satisfaction and retention? To compete with all the market contenders, it is vital to understand the target market’s needs, shortcomings in the other alternatives available, and tailored solutions to cater to the tailored needs of the potential target.
Considering the increasing usage stats, most entrepreneurs and businesses set out to build a mobile application; nevertheless, if not carefully designed and implemented, the application may be a disappointment. As a result, it is critical to evaluate common challenging factors from other applications as well as the ones being produced to prevent a decline in usage and lead generation.
To compete in the vast and expanding market of mobile application development, we have formed a short list of prevention techniques that will surely bring some perspective and assist you in developing the perfect application while dismissing the aspect of failure.
Lack of proper targeting
It’s as easy as this: the application will not be installed at all if it does not reach the right target audience. This is one of the reasons why mobile applications fail post-deployment. When bringing your application into the market for downloads, if you curate a strategy of placing the application under the section of gaming or health & fitness just because they are most viewed to increase the downloads of your application, the strategy will fail for sure. However, a well-devised plan definitely works for the good. Instead of rushing into the development of the mobile application, it is critical to initiate by questioning, finding answers, and designing a strategy for all stages of mobile application development.
To follow this approach, it is very important to begin by researching and evaluating the target audience, demographics, psychographics, trends they follow, type of media outlets they use, and their behavior as a user. Some strategists believe that determining competitors is not that crucial but in reality, it is. This calls for finding all about your competitors, devising an analysis on what products or applications they develop, what they are best at, and where they are lagging. It improves in forming a strategy for the application’s production, installation, and retention rates, as well as engagement with the target audience.
Robust Strategy & Marketing
For the mobile application to be a remarkable achievement in the market, there must be an optimum mix of innovation and technological components. The ultimate goal should be to efficiently yet swiftly assist the consumer in completing the desired job for which he/she will download the application.
The most promising techniques for mobile application development are utilized during the development process, but post-deployment marketing strategies are also equally necessary. There are certain marketing variables such as ASO, SEM, SEO, and PR that are the best at informing prospective consumers about a new application and also serve as the most efficient ones for employing effective post-deployment tactics for marketing and raising product awareness.
Design & User Experience
The UI/UX design instills an impactful impression in a consumer’s mindset about the application that lasts for a very long period of time, however, a flawed design can result in a customer being taken back by it and rejecting the application as a whole. To prevent such a case from happening, it is vital to include functionality and usability equally with the design for a positive and impactful user experience. It is also vital to test the functionality of the application at each phase of the mobile application development process to ensure that all of the components of the application operate properly. A good design is the most evident reason for an increase in customer engagement and persistence.
Lack of Monetization Strategy
Of course, there will be lots of expenses throughout the mobile application development process. Starting from outsourcing a team to production and then post-deployment. To ensure a smooth flow and secure long-term profit for all operations, monetization strategies are required. This can be in the form of inorganic or paid advertisements, in-app purchases, promotions, or application download purchases, the list goes on as they are all approaches to monetizing an application. Whatever technique or option you choose for your product or application, be sure it is lucrative in the long run.
With the advent of 5G and a substantial rise in the consumption of IoT, smart wearables and gadgets, etc., it can easily be predicted that the mobile industry will skyrocket this year. This might appear to be a promising possibility for most people out there, but it is equally important to know that a sound mobile application development process does not just begin with a concept and end with deployment. A few areas demand pondering before the application vision becomes a prototype and, ultimately, a product includes clear directives on the new and existing trends, statistics evaluation and understanding, securing budgets, and an eye-catching design that focuses on consumer demands.
We at Intagleo provide specialized mobile application development solutions. We deal with strict deadlines, post-deployment security, debugging, and budget constraints and maintenance. If you’re a newbie to the mobile application development business or need assistance exploring it, use this article as a resource to evaluate the expanding mobile application development industry.
Ready to build an application this year based on your company’s needs and demands, or want to update one? Contact our Intagleo professionals right away.