17 Sep The Top 5 Latest Digital Signage Trends for 2019 and Beyond
Businesses will always need new and exciting ways to engage their intended audiences, and this, in turn, will inform their marketing strategies in general and use of digital signage solutions in particular.
Presently, digital signage is used across many walks of life, and with new technologies and opportunities on the horizon, one can’t help but speculate about what the future might hold.
For your digital signage endeavors to thrive, it’s vital to stay up to date with the latest developments in digital signage. However, given how this incredible technology is always evolving, we understand this isn’t always easy.
So with this in mind, we’ve listed down some of the most exciting trends and developments in digital signage today. Let’s check them out now!
1. Digital Signage Market Size Will Continue to Expand
We’ll kick things off with some good news. It’s been estimated that the value of the digital signage display market worldwide would amount to 13.7 billion U.S. dollars in 2021, up from six billion in 2016.
With advancements in display systems and key technologies like LEDs becoming cheaper, an increasing number of businesses will seek to incorporate digital signage.
Digital signage is already being deployed by industries other than retail, and with growing awareness and number of use cases, deployments are expected to steadily grow across several industry verticals, including restaurants, banking, healthcare, and education.
2. Digital Signage + Artificial Intelligence = Targeted Messaging
Artificial intelligence-assisted digital signage can not only display information but collect it as well. By leveraging technologies like facial recognition and deep learning, these seemingly ordinary signs can be used to gather meaningful insights from viewers. These insights can then be processed in real-time to deduce the viewers’ intent to display personalized messages that are relevant to them in that very moment.
Leveraging Digital Signage Analytics for Audience Measurement will add yet another dimension to customer experience management and will have significant ramifications for marketers and retailers alike.
3. The Future of Digital Signage Hardware: 4K Resolution, Bezel-less Displays, Rollable OLEDs and more
Let’s start with some of the more apparent trends in digital signage displays. 4K displays and video walls will become more widespread in the coming years, but 1080p will remain the go-to choice for most due to the higher production and post-production costs associated with 4K content.
Moreover, Direct-view LEDs will continue to replace LCD video walls as prices continue to drop due to rising competition in the market. Direct-view LEDs are also brighter, more power-efficient, and typically features higher refresh rates and more accurate color reproduction when compared to LCDs.
Furthermore, as more manufacturers and consumers proceed to jump on the bezel-less bandwagon, display bezels will continue to shrink until they become virtually invisible. While these bezel-less display would make multi-screen setups more seamless, this will likely come at the cost of the display’s structural integrity.
Other exciting developments include the arrival of gigantic foldable and rollable displays. Most notable is the rollable OLED, LG showcased at CES 2019. When not in use, this 65-incher rolls back into its stand. While it’s safe to say this display won’t be joining the mainstream ranks any time soon, it’s still interesting to see where the future of digital signage is headed.
4. The Touch Screen Revolution is Still in Full Swing
As touch screen displays became cheaper and more robust, their popularity skyrocketed at the turn of the last decade and hasn’t looked back since. Today, touch screens are all around us and have become ubiquitous across different industries. They are available all shapes and sizes, ranging from in-store displays to kiosks to multi-storey video walls.
An increasing number of businesses have deployed touch-based digital signage options due to their obvious advantages over conventional signage. Touch interfaces are inherently more interactive and intuitive – factors essential for providing an immersive and engaging experience for users.
The benefit of touch screens is easily observed by how self-service kiosks in restaurants not only invite users to interact with them but also empower them by reducing dependence on staff. Thus, despite developments in digital signage display environments, touch screens are here to stay.
5. Growing Data Privacy and Protection Concerns
With the introduction of comprehensive data privacy laws like the General Data Protection Regulation (GDPR) and the California Consumer Privacy Act (CCPA, effective 2020), it’s evident that consumers are becoming more privacy-conscious and aware of the risks associated with data sharing.
Moreover, numerous data breaches in recent times have also aggravated the public’s concerns over how their data is protected.
Like other technologies that involve the automated processing of personal data, AI and machine learning-assisted digital signage will also encounter more scrutiny in the coming years. Thus, businesses using digital signage this way will need to take concrete steps to beef up their data protection and management processes.
This shouldn’t pose a major challenge as long as businesses are careful about how they handle customer data. Most privacy concerns can be readily addressed by anonymizing the collected data, and deleting it entirely once it’s no longer required.
Keeping in view these trends and developments, the future of this technology looks bright. As the pace of innovation ramps up, digital signage is all set to become an even bigger player in the coming years.
Intagleo Systems has been developing custom digital signage software solutions for the last 15 years. If you’re looking to make headway into this space or want to step up your efforts, contact us today and get in touch with one of our experts.