Businesses will always need new and exciting ways to engage their intended audiences and this will pave the way for new marketing strategies and the incorporation of digital signage solutions as well.
For your digital signage endeavors to thrive, it’s vital to stay up to date with the latest developments in the field. However, given the technology’s speedy evolution, it can get a little tricky.
So with this in mind, we’ve listed down some of the most exciting trends and developments in digital signage that will not only attract more customers but also boost business growth. Let’s check them out now!
Digital Signage Solution Trends in 2021
1. Digital Signage Market Size Will Continue to Expand
We’ll kick things off with some good news. It’s been estimated that the value of the digital signage display market worldwide would amount to $13.7 billion in 2021, up from $6 billion in 2016.
With advancements in display systems and key technologies like LEDs getting cheaper, an increasing number of businesses will seek to incorporate digital signage.
Digital signage solutions is already being deployed by industries other than retail, and with growing awareness and the number of use cases, deployments are expected to steadily grow across several industry verticals, including restaurants, banking, healthcare, and education.
2. Digital Signage Solutions + Artificial Intelligence = Targeted Messaging
Artificial intelligence-assisted digital signage can not only display information but collect it as well. By leveraging technologies like facial recognition and deep learning, these seemingly ordinary signs can be used to gather meaningful insights from viewers. These insights can then be processed in real-time to deduce the viewers’ intent to display personalized messages that are relevant to them at that very moment.
Leveraging Digital Signage Analytics for Audience Measurement will add yet another dimension to customer experience management and will have significant ramifications for marketers and retailers alike.
3. The Future of Digital Signage Hardware: 4K Resolution, Bezel-less Displays, Rollable OLEDs, and more
Let’s start with some of the more apparent trends in digital signage displays. 4K displays and video walls will become more widespread in the coming years, but 1080p will remain the go-to choice for most due to the higher production and post-production costs associated with 4K content.
Moreover, Direct-view LEDs will continue to replace LCD video walls as prices continue to drop due to rising competition in the market. Direct-view LEDs are also brighter, more power-efficient, and typically feature higher refresh rates and more accurate color reproduction when compared to LCDs.
Furthermore, as more manufacturers and consumers proceed to jump on the bezel-less bandwagon, display bezels will continue to shrink until they become virtually invisible. While these bezel-less displays would make multi-screen setups more seamless, this will likely come at the cost of structural integrity.
Other exciting developments in the digital signage realm include; the arrival of gigantic foldable and rollable displays. Most notable is the rollable OLED, LG showcased at CES 2019. When not in use, this 65-incher rolls back into its stand. While it’s safe to say this display won’t be joining the mainstream ranks any time soon, it’s still interesting to see the future direction of digital signage software.
4. The Touch Screen Revolution is Still in Full Swing
As touch screen displays became cheaper and more robust, their popularity skyrocketed at the turn of the last decade and hasn’t looked back since. Today, touch screens are all around us and have become ubiquitous across different industries. They are available in all shapes, sizes, & forms, ranging from in-store displays to kiosks to multi-story video walls.
An increasing number of businesses have deployed touch-based digital signage options due to their obvious advantages over conventional signage. Touch interfaces are inherently more interactive and intuitive – factors essential for providing an immersive and engaging experience for users.
The benefit of touch screens is easily observed by how self-service kiosks in restaurants not only invite users to interact with them but also empower them by reducing dependence on staff. Thus, despite developments in digital signage display environments, touch screens are here to stay.
5. Growing Data Privacy and Protection Concerns
With the introduction of comprehensive data privacy laws like the General Data Protection Regulation (GDPR) and the California Consumer Privacy Act (CCPA, effective 2020), it’s evident that consumers are becoming more privacy-conscious and aware of the risks associated with data sharing.
Moreover, numerous data breaches in recent times have also aggravated the public’s concerns over how their data is protected.
Like other technologies that involve personal data automation, AI and ML-assisted digital signage will also encounter more scrutiny in the coming years. Thus, businesses using digital signage software this way will need to take concrete measures to beef up their data protection & management processes.
This shouldn’t pose a major challenge as long as businesses are careful about handling customer data. Most privacy concerns can be readily addressed by anonymizing the collected data, and deleting it entirely once it’s no longer required.
Keeping in view these trends and developments, the future of this technology looks bright. As the pace of innovation ramps up, digital signage software is all set to become an even bigger player in the coming years.
Intagleo Systems has been developing custom digital signage software solutions for the last 15 years. If you’re looking to make headway into this space or want to step up your efforts, get in touch with one of our experts.