Salesforce has been assisting businesses in managing customer information and automating business processes for almost two decades. The CRM platform is well-known for its dependability and creativity. It is consistently upgrading its functionality and introducing new tools to keep up with emerging market trends and technologies. Straight from delivering Salesforce data migration solutions to customers to extending to new industries, the CRM platform has kept improving itself over the past two decades.
As we proceed with our salesforce journey for the year, it is critical that we incorporate tools and technologies that are pertinent to the industry in which we operate. After more than two years of dealing with a worldwide pandemic, enterprises all around the world have recognized the need of digitizing their business operations. Salesforce jumps on board by establishing new collaborations and bringing new tools to the platform to assist users in overcoming adversity.
As we continue our venture this year, let’s take a look at some of the top and important Salesforce trends:
SlackFirst Customer 360
The significance of collaborative platforms has risen exponentially in the previous two years, particularly in the aftermath of the COVID situation. Collaborative platforms have enabled businesses to operate digitally without disrupting their operations. They have also enabled specialists all around the globe to engage and communicate with one another through a unified system.
Earlier in 2020, Slack was acquired by Salesforce due to the development being elevated to the pinnacle of the CRM platform’s priority list. With SlackFirst Customer 360, Salesforce reached new heights by making tasks more efficient for all enterprises and businesses. It broadened the aspects for everyone all over the globe. This was done as a response to businesses migrating to remote working and hybrid models after the pandemic.
SlackFirst Customer 360 is an integrated collaboration platform that enables users to interact, collaborate, and carry out business activities leveraging Salesforce and other Slack-related tools and applications. The platform enables divisions inside your organization, particularly sales, marketing, and services, to engage on streams that offer a centralized customer experience.
Salesforce and Slack connections enable users to streamline their day-to-day business activities, allowing their work to be simpler, more agile, and more efficient.
Salesforce Health Cloud 2.0
With Health Cloud, Salesforce managed to enter the Healthcare industry. The CRM platform has been used by a large number of healthcare institutes and personnel as they find it more effective for achieving greater efficiency and providing patients with more individualized experiences.
Following the Covid outbreak, there was a high demand for healthcare institutes and personnel, which resulted in the development of Salesforce Health Cloud 2.0. For this to happen, Salesforce created multiple changes to the health cloud so that there could be a significant rise in efficiency. The new CRM solution is updated with the post-COVID reality, allowing users to provide proper medical care to patients while coping with the health crisis. The software enhanced the vaccine management processes and contract to trace along with many more capabilities for health assessment.
Salesforce’s Dreamforce summit used Health Cloud 2.0 for Dreampass to ensure everybody was involved and secured by enabling COVID-19 security logs for every attendee. Users can utilize the new CRM solution to manage immunization data, test providers, and conduct tailored communication.
Salesforce Health Cloud 2.0 enables healthcare businesses to provide value-driven services from any area, as well as tailored and hybrid healthcare experiences to patients.
Salesforce Flow Orchestrator
Workflows have become highly complex and diversified over time, necessitating automation in order to achieve the required outputs. The risk of imprecision, misdirected revenue, decreased customer satisfaction, and excessive delays rise as the amount of data maintained by a business grows.
Salesforce invented Flow Orchestrator to avoid any of these scenarios from occurring. The tool is intended to let Salesforce Administrators configure, implement, and automate commercial enterprise processes more efficiently. It enables operations to be automated using clicks rather than codes.
Salesforce Flow Orchestrator enables users to automate and refine individual experiences by providing advanced functionality that extends the impact of your business activities. Salesforce users can provide sufficient insight to consumers by embedding orchestrations on file pages. It also enables Salesforce Administrators to monitor and optimize different flows in order to achieve their business objectives.
Rise in AI-driven Business Processes
The significance and importance of AI and machine learning have grown exponentially over time. These technologies enable digital tools and platforms to comprehend and assess data in the same way that humans do. This keeps users from performing repetitive business operations and allows them to work faster and more precisely.
Salesforce’s AI component, Einstein, was launched into the field of AI and machine learning. Salesforce Einstein enables users to understand massive datasets, forecast customer behavior, and gain important insights from their databases. The significance of Einstein Analytics will only grow in the coming years.
When combined with interfaces such as Salesforce Tableau, the CRM platform would let enterprises harness business intelligence and analytics using AI and machine learning technology. Furthermore, multiple Salesforce AppExchange partners are encouraged to develop products that maximize Salesforce Einstein’s performance in making business operations simpler and more effective.
Increasing Relevance of Salesforce Blockchain
It is critical to identify that blockchain is not confined to cryptocurrency. Its scope is significantly broader, and Salesforce assists users in optimizing the technology by providing a low-code platform through which they may share authenticated and dispersed data through a secure network of Salesforce partners and third parties.
Salesforce blockchain enables Salesforce customers to build workflows, apps, and blockchain networks. The primary purpose of implementing this technology would be to enable safe data access and exchange with a diverse set of users. Furthermore, optimizing blockchain technology will enable organizations to cut costs and inefficiencies by recording, preserving, and authenticating data from numerous network partners.
These are some of the most important Salesforce trends to look out for in 2022. The adoption of cloud-based platforms and automated technologies will only rise in the upcoming years. As a Salesforce user, it is critical to understand these patterns and adjust the CRM platform’s functionality for the best outcomes.
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